cornell institute of digital agriculture

Cornell Institute for Digital Agriculture wanted a brand that established a strong, memorable, and meaningful identity—one that leverages Cornell’s leadership across multiple disciplines and their unique ability to connect them. And one that positions CIDA at the forefront of digital agriculture innovation.

The solution is a simple identity supporting the digital power and energy behind plant and animal science, technology, engineering and research. We have all heard the expression “food for thought.” By changing things around a bit, CIDA is positioned as the leading thinkers and innovators in the critical fight against the crisis of feeding the world’s population in 50 years.