DICK’s sporting goods

One of the nation's leading sports retailers sought a campaign that not only showcased a diverse range of brands but also captured the passion and dedication of athletes. The ESPN magazine ad campaign, titled "The Window to Your Goal,"featured striking portraits of athletes with a sports object highlighted in their eyes—symbolizing that their sport was the apple of their eye, their ultimate focus and ambition. As the campaign gained momentum, individual brands requested customized versions featuring their own endorsed professional athletes.